My task for this project was to create a compelling visual identity for a new co-working space in Bristol, with a focus on reflecting the client's request for a simple, modern, and minimalistic aesthetic. During the ideation phase, I presented several design concepts to the client, and together, we collaborated to finalize the identity.

After a thorough review process, we agreed upon using a modern sans-serif font for the wordmark placed within an open geometric shape, complemented by a subdued colour palette. The design element, which symbolizes the coming together of two parts, represents the collaborative and open environment that is at the core of the business.

Once the visual identity was finalized, I implemented it consistently across all aspects of the business, including the website and signage, with the aim of ensuring visual coherence and consistency in the brand's communication. Overall, I am confident that the visual identity I created effectively captures the essence of the co-working space and will strongly resonate with the target audience.